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OK! magazine fakes front cover photo

By Steven | March 12, 2009

More grist for those worried about digital manipulation. OK! has a front page photo of Cheryl Cole with her arm around Victoria Beckham (click on the magnifying glass at bottom right for the whole photo) to illustrate its story about the two making up. But it’s a montage. They weren’t even at the same event. Victoria’s dress has also been changed from black to red. Another sliver of credibility lost to the media.

Topics: Media ethics | 52 Comments »

52 Responses to “OK! magazine fakes front cover photo”

  1. Andrew Geddis Says:
    March 12th, 2009 at 10:31 am

    “Another sliver of credibility lost to the media.”

    OK Magazine qualifies as “media” in the relevant news-bearing sense? Its readers expect accuracy and truth? It has any credibility to lose? Replies on the back of post card to S. Price, Wellington.

  2. Steven Says:
    March 12th, 2009 at 10:48 am

    …and copy in NZ’s Press Council, which also thinks that women’s mags shouldn’t be misleading readers on their covers: http://www.presscouncil.org.nz/display_ruling.asp?casenumber=1060

    Isn’t there something about the undisclosed digital manipulation of photographs – even in a celebrity mag like OK! – that starts to undermine our trust in media photos in general?

  3. lyndon Says:
    March 12th, 2009 at 10:58 am

    One might also note that the ‘pregnancy exclusive’ photo on the same cover has serious light-direction issues.

    It is terrible – ethically and technically – but I get the impression it’s not really an outlier in terms of what goes on.

    P.S. http://photoshopdisasters.blogspot.com

  4. mattb02 Says:
    March 12th, 2009 at 3:40 pm

    Why is this interesting?

    a) this is a gossip rag

    b) what isn’t photoshopped in some way these days? and how is this different from age old editing tricks employed by every documentary maker since Adam was a cowboy?

    c) ok – they didn’t actually take this photo but as far as I can tell from your link the underlying story is true

    d) readers are not naive and are capable of punishing publications for misleading them. Reputation is a quality that publishers can choose to value and preserve if they want to reach certain audiences.

    So what’s the problem?

    Isn’t there something about the undisclosed digital manipulation of photographs – even in a celebrity mag like OK! – that starts to undermine our trust in media photos in general?

    Perhaps. But to the extent you’re right, that creates a market opportunity for someone, anyone, heck OK Magazine could, to come in with a new publication with an explicit policy not to manipulate. That, I believe, is the niche filled (yes, imperfectly) by the respected media, BBC, NZ Herald, Dom Post, and so on. To the extent you’re wrong, there is no issue and no opportunity. Either way, writing rules that force everyone to conform to your (dis)taste for Photoshop adds nothing and could take plenty, at least from people out there who want (or don’t mind) the illusion. If people lose faith in media and they care about trusting the media, then that just creates an opportunity for reputable media.

    Reputation is a commodity that if people demand then can and will be profitably supplied. Like everything else.

    Lyndon, it may be terribly unethical according to some standards. Possibly not the readers of OK Magazine. To the extent it is, OK loses business. So what’s the problem?

  5. Steven Says:
    March 12th, 2009 at 3:56 pm

    The problem: this is an example of the media distorting reality. It’s a small example, but the numbers are burgeoning, and there are plenty of more serious ones. You think this is just a problem of my taste? I think it’s a fundamental ethical problem – and I’m supported in that by almost every ethical code that’s ever been written.

    Your argument, anyway, is inconsistent. Which is it to be? Everyone does it? Or the “respected media” don’t, and the market will cause them to succeed if the public share my “distaste”?

    Actually, the respected media do manipulate images occasionally too (remember Stephen Fleming’s flying bail, shifted to fit in the photo?), and I’m even more critical of them. How often do they do it? Don’t know.

    I’m heartened by your confidence that the public will be able to work out which media are peddling distorted images and which aren’t, and adjust their loyalties accordingly. But, um, how exactly? I’m afraid that, as often is the case, media markets aren’t blessed with the sort of perfectly informed consumers that allows them to spit out the sorts of optimum solutions that you predict.

    Yes, there are responsible organisations who care more about photographic fidelity, and yes, consumers who care about that will gravitate toward them. And that’s a good thing. But my point is that every time this happens, there’s a sense in which public trust in photographic images as a whole is diminished, and that has a negative effect on the project of journalism, including those who are doing it blamelessly.

  6. ross Says:
    March 14th, 2009 at 9:00 am

    I tend to agree with you, Steven. But what about when a politician distorts reality by changing their appearance using deceptive methods? Helen Clark springs to mind. Should we therefore mistrust/distrust what she says and does?

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